INTRODUCES NEW CONCIERGE-STYLE SERVICE LINE IDEAL FOR GROWING INTERNATIONAL SECTOR.
11th SOUTH FLORIDA BRANCH STRATEGICALLY POSITIONED WITHIN MIAMI’S FINANCIAL DISTRICT SERVES AS HUB FOR “PLATINUM BANKING”
(MARCH 30, 2016 — MIAMI, FL) – FirstBank Florida, a leading boutique bank offering an extensive suite of services for personal and professional financial requirements, has opened its flagship location, the bank’s 11th South Florida location and first branch within Miami’s Financial District, at 848 Brickell Avenue. In line with South Florida’s tremendous influx of business and residential growth over the past several years – particularly Brickell – FirstBank Florida will also introduce a new service line tailored to meet the needs of individuals and organizations residing in its newest locale and beyond.
“We have been fortunate to effectively support our customers’ requirements personally and swiftly while contributing to the region’s economic recovery,” said Calixto Garcia-Velez, Regional Executive and Executive Vice President of FirstBank Florida. “Now is the perfect time to operate our flagship location in the epicenter of the Southeast financial gateway to the world.”
FirstBank Florida’s commitment to best of breed practices coupled with an optimum standard of personalization has guided its strategic choosing of locations to best ensure customers’ requirements are served. One of Miami’s fastest-growing and most dense neighborhoods, the bank has chosen to open a branch in Brickell to serve as the main hub of its Platinum Banking Division, a growing concierge-style offering for businesses and individuals – including those in the international sector – seeking white-glove service from a team of proven, professional bankers.
Ramon Casanova, Vice President and Branch Manager and a leader within the FirstBank Florida’s Platinum Banking Division, is spearheading operations at the Brickell location. Casanova brings more than 23 years of banking experience, 18 of which have been on Brickell.
“Our organization is driven by a set of values that stem from being one with the community,” continued Garcia-Velez. “From this ingratiation with our customers, we are keenly aware of the growing dynamics and demands placed upon them, and as such, we are continuing to evolve and enhance our personalized services to extenuate our commitment and ensure their objectives are met.”
About FirstBank Florida
Established in 1948, FirstBank has operated continuously for more than 65 years and has grown to more than $13 billion in assets. The second largest bank headquartered in Puerto Rico and the largest bank serving the Virgin Islands, FirstBank operates as a full-service commercial bank, with regional headquarters in Miami and a network of strategically placed FirstBank Florida branch locations throughout Miami-Dade and Broward counties. The bank’s strategic plans are focused on continued growth and client relationships, offering flexible and creative financial solutions through customized personal service.
For more information, contact FirstBank Florida at (305) 577-6000 or www.1firstbank.com