Artykuly z roznych dziedzin
CHICAGO, IL (August 21, 2008) — The Chicago Council of the American Association of Advertising Agencies announced registration for the 2008 Institute for Advanced Advertising Studies (IAAS) program. The IAAS program has been taught in local markets throughout the country for more than 35 years, training the best and brightest young professionals in the advertising business.
The IAAS program is unique in that students are organized into teams and charged with developing a complete advertising plan for a brand to be presented to the client in the final session. The 2008 brand is Laughing Cow Cheese.
Students are immersed in sessions dedicated to every discipline within a typical agency structure — from account planning to creative to media planning and campaign execution. The interaction between students and instructors is emphasized in each class session.