TRZY MINUTY AT THE DWIFF

 

DETROIT—  For many years the word ‘Hawaii’ conjured up classical tropical images.  Mostly, Hawaii goes on the list of a future vacation destination.  Fantasy mental pictures of breezy beaches and images of exotic post cards also come to mind.  ‘Maui’ can even trigger more smiles, thinking of sun, surf and cooling ’umbrella’ drinks.  So having the all-Hawaii production of “Get A Job” showing at the Detroit-Windsor International Film Festival is an achievement for the selection committee.  It shows an outreach to diversity and a range of the offerings to view.  Some Film Festivals have an abundance of dark presentations that have gloomy plots.  “Get A Job” is zany, funny and as a bonus, the music rocks.  It bridges a wide audience of demographics and it has appeal for silly fun.  

 

Director/Writer Brian Kohne shared trzy minuty-three minutes of outreach about the post-production marketing of “Get A Job” with the Polish Times-CZAS POLSKI.  He has some novel ideas and some new business models for cinema production.

 

PT-About your graphics and art work to merchandise the movie, the art has gotten compliments and the production soundtrack has created ‘buzz’ in Detroit.  How important is that?

 

Brian Kohne- “Thank you, the branding is just another all-important component and remember these are world class musicians.  The marketing is a journey.” 

 

PT- You have some plans to market outside the traditional English speaking countries, including dubbing and sub-titling in Michigan for the Polish market? 

 

Brian Kohne- “Currently the production is creating versions of “Get A Job” featuring Spanish and Japanese sub-titles. We will be screening at the Marbella Internacional Film Festival (Spain) in October, and plan to eventually market the work to Japanese visitors in the islands on DVD.  Another consideration is to create a version with Polish dubbing and sub-titles, as we are very much interested in sharing the work at the Warsaw International Film Festival this fall, and are exploring distribution options in a number of European countries.  Poland has some creative distribution avenues for post theatrical run for revenue enhancement.  It would be nice to be ready for EURO-2012 the Polish-Ukraine soccer festival next summer.  It would be ambassadorial and a nice commercial for Hawaii. ”

 

PT- Could mainland and European audiences miss some of the humor because of idioms and Hawaiian ‘pidgin’?  California folks sure laughed during the previews.

 

Brian Kohne- “Some of the dialog in “Get A Job” is spoken in Hawaiian ‘pidgin’ English, and can challenge viewers just as the Jamaican Patois does.  But this could actually benefit the production with respect to foreign territories, because the essence of ‘pidgin’ is simplicity – a common ground English.  Patois and Creole are examples of language comprised of the influence of many cultures.  Therefore, most of the dialog can be reduced to very basic ideas which, we believe, may translate readily.  However, it is a zany comedy and many of the laughs are visual.  Visual translates anywhere.  In this case, we are a comedy – with prolonged stretches of visual humor and music.  That is the nature of independent films.  In Detroit, this Film Festival is another scorecard- there’s only one way to find out.”

 

 Get A Job is featured at the DWIFF on Saturday, June 25, at 5:00 PM at the Wayne State Welcome Center, 42 W. Warren Ave. on the campus of Wayne State University. 

 

DWIFF   (313) 881-0122     www.dwiff.org

Industry Tech-Fair June 25, 11:30-4:00 PM

Prentice Hall and DeRoy Auditorium, At Wayne State University.     

For more information [email protected] 

 

Courtesy of www.mypolishtimes.com